Search Engine Marketing
PPC advertisers only pay when someone actually clicks on one of your ads which will then take the user
directly to your website or landing page. With search
engine, advertisers generally bid on keywords or keyword phrases that they believe a typical customer may use
to search for their product or service.
EMI's goal with our PPC clients is to continue to decrease their cost and increase their conversions to get
the best cost per sale that we can.
EMI's PPC service includes much more than just running AdWords. It encompasses all the networks you would
expect, from paid search to paid social. With the majority of our clients,
we save them more than our management fee within the first 90 days.
Pay Per Click Campaign Management
The success of a PPC campaign is simple math... but understanding what goes into the equation is where our
expertise lies.
In our experience, when Rand Marketing takes over management of your PPC, you will see a 40-70% ROI. Whether
we are building a PPC campaign from scratch
or taking over an existing campaign, we start by gathering a thorough understanding of your business, your
goals and the competitive landscape.
Our Pay Per Click Campaign Management strategy consists of the following:
PPC Campaign Strategy
- Understanding Your Business Model
- Competitors Analysis
- Keyword Research
- Keyword List Development
- Ad Copy Creation
- Conversion Tracking/Google Analytics
- Bid Management
- Quality Score Optimization
- Conversion Enhancement
- Search Term/keywords
- Keyword Phrase Optimization
- Create Custom Landing Page and ongoing Optimization
- Ramp Up Campaign for Desired Results
Campaign Implementation
Once we have a handle on your business and your specific goals, we begin to build out your campaign by
identifying the keywords
and keyword phrases we want to target. We write our first round of ads and install conversion tracking codes
on all relevant web
pages that we want to track an action.
Campaign Launch & Optimization
Great campaigns are only discovered through testing and tweaking real data to optimize results. Our team A/B
tests multiple forms of ad copy to draw
in specific audiences to gain more targeted click-through, increasing your PPC ROI.
